Advertising archive

In this day and age whether you are talking about movies or ad campaigns, bad ideas - or badly executed ideas - don't stick around very long. They are voted down and/or bad-mouthed on Twitter or Facebook and the word gets out very quickly. Advertising superstar Gerry Graf (think the latest Snickers & Skittles campaigns) weighed in on this phenomenon on Adverising Age saying: "We live in a time when the best idea wins, and scale doesn't matter much to the idea." Read More…

As a long time Google Ad user, I've been a big fan of the ability to submit ads on Google. It's (relatively) easy and allows you to tailor your ads based on : Search term Location (Geographically) Time All of this is great, right? Compared to everything out there it was really great and very affordable. But that was close to 2006. Fast forward to 2010 and the rates aren't so affordable anymore. In the space for web development key words, I've seen costs go from as little as $0.50 per click to more than $4.00 per click for top billing for the same keywords. That's 800% of what costs used to be. With that kind of rate, I found I needed to turn down and then turn off Google Ads. Read More…