Hey Google! All your base are belong to Facebook...
by Joaquin Lippincott, President & Founder
As a long time Google Ad user, I've been a big fan of the ability to submit ads on Google. It's (relatively) easy and allows you to tailor your ads based on : Search term Location (Geographically) Time All of this is great, right? Compared to everything out there it was really great and very affordable. But that was close to 2006. Fast forward to 2010 and the rates aren't so affordable anymore. In the space for web development key words, I've seen costs go from as little as $0.50 per click to more than $4.00 per click for top billing for the same keywords. That's 800% of what costs used to be. With that kind of rate, I found I needed to turn down and then turn off Google Ads. Read More…