by Ben Martin, Digital Strategist
Google +1 was officially announced yesterday via the Google Blog. What is +1? According to Google, +1 gives you the right recommendations right when you want them - in your search results. Read More…
by Ben Martin, Digital Strategist
Today I was pleasantly surprised when I saw that my Facebook Messages had finally been integrated with the Facebook email functionality. Facebook email is a feature that was announced November 2010, but hasn't been fully rolled out to all users. Now that i've seen it first hand here are some of the changes I've noticed: Read More…
by Ben Martin, Digital Strategist
Facebook Places Last August the CEO of Facebook, Mark Zuckerberg, announced a new Application called "Facebook Places" which aimed to accomplish three goals: Read More…
by Ben Martin, Digital Strategist
After digging around on the internet I found this infographic which posed a series of unanswered questions about Social Media. Since we're all relatively new to these platforms I figured i'd share what i've learned about Social Media Marketing, and how I've leveraged brands through Facebook, Twitter, and YouTube. Read More…
by Joaquin Lippincott, President & Founder
In this day and age whether you are talking about movies or ad campaigns, bad ideas - or badly executed ideas - don't stick around very long. They are voted down and/or bad-mouthed on Twitter or Facebook and the word gets out very quickly. Advertising superstar Gerry Graf (think the latest Snickers & Skittles campaigns) weighed in on this phenomenon on Adverising Age saying: "We live in a time when the best idea wins, and scale doesn't matter much to the idea." Read More…
by Joaquin Lippincott, President & Founder
How can your nonprofit generate buzz without spending any money? Leveraging social media channels is a great way to start. Read More…